Digital Content Specialist

Beacon is looking for a Digital Content Specialist to join our collaborative Content Development team. In this role, you’ll be part of the planning, writing, and optimization of strategic web content for colleges, universities, and multi-family housing organizations.

This role is ideal for a writer with 1-3+ years of digital content experience who is ready to take ownership of projects, contribute ideas, and grow into content strategy within a supportive, team-first environment. Working alongside designers, developers, marketers, and clients, you will create clear, thoughtful, and SEO-driven content that helps people find what they need and take action. From kickoff to launch day, you will be part of the full process, researching, brainstorming, drafting, refining, and celebrating great work together.

If you are curious, collaborative, and excited to solve problems with words, you will fit right in!

Beacon is specifically seeking candidates located in the Triad (Greensboro, Winston-Salem, High Point) or Wilmington, NC. Exceptional candidates outside these areas may be considered. However, relocation assistance is not available.

What you’ll do

• Partner with strategists, designers, and developers to plan and create user-centered web experiences
• Conduct content audits, research audiences, and analyze competitors to uncover opportunities
• Help shape messaging and content strategies that align with client goals
• Write and edit clear, accessible, SEO-optimized copy for websites, landing pages, and campaigns
• Develop content that aligns with established brand voice, tone, and messaging guidelines
• Facilitate client interviews and stakeholder sessions to gather insights and build alignment
• Manage multiple content projects from kickoff through launch, balancing deadlines and priorities
• Participate in collaborative reviews and working sessions, incorporating feedback from teammates and clients to continuously improve content
• Contribute to Beacon’s own marketing efforts through blogs and social media

What you’ll bring

• 1–3+ years of professional experience writing or editing digital/web content (agency or in-house)
• Strong portfolio demonstrating web pages, landing pages, or content strategy work
• Excellent grammar, editing, and storytelling skills
• Solid understanding of SEO best practices and writing for search
• Experience working within a CMS (WordPress, Cascade, Modern Campus, or similar)
• Ability to write within brand guidelines and adapt tone and voice for different audiences
• Comfort receiving, giving, and applying constructive feedback in a collaborative environment
• Ability to translate complex information into clear, user-friendly content
• Experience collaborating with cross-functional teams and incorporating feedback
• Strong organizational skills and comfort juggling multiple projects
• Confidence communicating directly with clients and teammates

Nice to have

• Experience working with higher education or multi-family/residential clients
• Familiarity with accessibility standards and UX writing principles
• Analytics experience (Google Analytics or similar)
• Social media or campaign copywriting experience

About Beacon

For nearly 25 years, Beacon shines as a nationally recognized, full-service web solutions firm through its comprehensive web design, digital marketing and web hosting services that focuses on Higher Education, Multi-Family Residential Property Management and Retail/Wholesale. The majority of Beacon’s work is with colleges and universities around the country, with customers across 45 states. We work together as a team to build stunning and highly effective websites, coupled with digital marketing and hosting services to drive admissions and student engagement. Our multi-family property services support hundreds of properties to market and fill open apartments for large-portfolio property management companies. Beacon has direct partnership arrangements with some of the leading, best of breed, technology companies, including Google (as one of the longest active Google Analytics Certified Partners in the US). Beacon is also recognized locally as one of the top managed IT services providers, with our staff monitoring and supporting desktops, servers and networking of many companies within the Triad.

We are a tight knit team of experts across a wide range of technical, creative, marketing and professional skills that love working together to provide a direct and valuable impact to our customers. Entry level employees get firsthand experience with industry experts. Experienced employees expand and share their knowledge while making an immediate impact. Beacon is really all about teamwork, helping others use technology effectively and work/life balance.

A Great Place to Work

Since 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Consistently named as one of the best places to work, our employees enjoy flex-time schedules, work from home options, health club membership, casual work environment, a company-wide profit-sharing bonus program, 100% insurance coverage (health, dental, vision), 401(k) plan with a generous company match, 10 paid holidays which includes your “birthday holiday”, an ample supply of PTO, semi-annual employee meetings so everyone is “in the know”, weekly trivia contests, and fun monthly social events.

Community service is very important to Beacon as well - feeding hungry families, donating gifts for children during the holidays, raising money for the United Way and through its Weaving Hope mission to build preschools in Rwanda. And of course, we offer highly competitive compensation, as well as educational and travel opportunities.

The Beacon team genuinely enjoys working together and helping its customers fully utilize web technology to maximize the growth of their businesses. If you meet the qualifications above and believe you would thrive in this environment, please check out our website and send us your resume.

• Compensation includes a competitive salary and full benefits.
• Interviews will be scheduled based on qualified resumes. Please, no walk-ins or phone calls
• No Relocation Assistance available.